Make Good
A plastic initiative to create a more human nature with WAW.
A PARTNERSHIP WITH NATIONAL GEOGRAPHIC IN 2019
National Geographic approached R/GA for a partnership opportunity to design a platform to inspire, ignite and empower the next generation to help solve Australia’s single-use plastic problem.
In a short amount of time while close collaborating with multiple brands, National Geographic and R/GA launched the challenge to focus on three strategic ways to address the growing issue of plastic pollution in our oceans. The applicants were tasked to offer solutions that reduce global consumption of single-use plastics, revive coastlines through the physical removal of plastic that’s already found its way into the ocean, and redesign products and materials with plastic eliminated entirely.
Five finalists from around Australia were selected to take part in the Make Good – Defy Plastic Innovation Lab, an accelerator program designed to empower innovative solutions that help tackle the planet’s single-use plastic problem.
RESULTS
Regional launch
National Geographic planning on launching an innovative lab in Tokyo.
Brand uplift
Rebrand and consolidate web experience for WAW (Wave After Wave)
IN DETAILS
Activities and approach
Launched our first innovation lab addressing humanitarian, societal and environmental challenges.
Planned and ran a 3-day lab workshop in less than a month.
Received 45 expressions of interests | 36 applicants.
Launched R/GA’s first innovation mentorship program.
POST INNOVATION LAB
Mentorship with WAW
Post the innovation lab, WAW Handplanes were selected for an one month mentorship and development of the BadFish with R/GA; a bodysurfing handplane made from one-third ocean plastic collected from Australian beaches, with the rest coming from household recycling. To pick up where we left off, as a core team member of the mentorship team, I have identified key areas of focus: Redefine brand purpose and website redesign.