Seamless online service booking integration.
A BRIEF FROM TOYOTA IN 2019
A two-week sprint to integrate current online service booking onto .COM that allows all Toyota guests to complete service booking with ease.
Conscious that there are currently two existing online booking service experiences (myToyota app and dealer websites). We are using these two existing experiences as guide rails to fully integrate OSB into .com for both authenticated and unauthenticated guests.
RESULTS
Reduce pain points
Remove online service booking fiction for customers which increase positive brand perceptions.
PROJECT HIGHLIGHTS
Sitemap
We have identified six logical entry points based on the new proposed IA structure that will navigate users to the OSB experience on .com
USER FLOW
Authenticated and unauthenticated
Wireframes
Toyota.com.au has recently been through an uplift process driven by Brand Shift. I was able to leverage the existing modules for the wires.
Design outputs
Authenticated
Unauthenticated
Considerations
