Imagine a new way to sell Samsung Galaxy watch.
A BRIEF FOR SAMSUNG IN 2019
A Samsung proactive creative brief was given to the design team to rethink and consider how to sell Samsung watches to existing Samsung device owners where the consumer goal is to increase awareness, consideration, and purchase of Samsung Galaxy Watches.
From business perspective, Samsung is not seeing the product uptake in the watch category and they would set budget for marketing, which to date isn’t seeing the return they are targeting. The business was planning on another budget release to drive the comms even harder in hope.
RESULTS
New revenue stream
Translating a traditional creative into a new revenue stream.
Found and proposed potential growth.
Provide client an alternative to invest an additional pool of funds.
IN DETAILS
Project approach
Partnership model between Fitness First and Samsung
Introducing a data driven fitness trial that allows consumers to have hands-on experience of the device to understand the capability and benefits of owning a smartwatch. Fitness First will offer smartwatch trial as an additional option to consumers’ existing Fitness First gym membership.
